The Reality of Developing Innovative Packaging


We are paving the way towards no-waste packaging, but the road isn’t smooth. Sustainable products represent a small fraction of Consumer Packaged Goods (only 16.6%, according to research from New York University). Even less exist in our industry. Behind the scenes, our development team is working towards an innovative, compostable packet that will preserve and protect your food inside.

But, as we approach our release of Empathy Plant-Based Protein Powder, we need more time to perfect our compostable packaging solution.

For now, we’re using recyclable packaging.

In the meantime, we’ll be moving forward with a 100% Recyclable option that is still sustainable and planet-conscious. Conveniently, this packet will be fit to be recycled alongside most household recycling.

Our Recyclable packaging will be made of high-density polyethylene. It’s classified as Code #2, the second most recyclable rating. In Canada specifically, it’s one of the four materials most commonly recycled.

Not only does recycling limit the use of landfills, but recycling also prevents the consumption of energy and natural resources and the creation of new pollution when raw material is made into a package.

How to recycle

But, for the benefits of recycling to count, you must recycle properly.

In Canada, we collectively only recycle 9% of the plastic we consume. To ensure your plastics are being recycled, you should follow these basic rules:

  • Check your local province or state guidelines for what can be recycled and how.
  • Our packaging is Code #2, Flexible Packaging (or “Stand-Up Pouch”). Ensure your municipal recycling will sort different codes of flex-packaging as some do not.
  • Once you check, create a handy reference and tap it inside your recycling bin as you learn the right habits.
  • Recyclables must be Clean. There cannot be food residue or you can contaminate the entire bin your item is added to. Thoroughly rinse plastic containers before recycling.
  • Sort properly. While it’s tempting to add anything remotely recyclable-looking into a green bin, improper sorting can contaminate an otherwise recyclable load.

The Role of Municipal Recycling

While your municipal recycling (usually taken alongside your trash) is the easiest way to recycling, depending on where you live municipal waste management varies. Sometimes, what you think is going to be recycled won’t be:

“Industry agrees that we have a plastic waste matter that needs to be addressed, but we believe that it’s not the use of plastics that’s the issue — it’s the end-of-life management.” -Elena Mantagaris, VP of Chemistry Industry Association of Canada from Canada’s National Observer, March 2021

If you want to be more involved, we recommend RecycleBC as a Canadian-based non-profit focused on recycling. Connect with your local organizations to drop off goods with material-specific programs and to support sustainable initiatives for waste management in your area.

How to Reuse

If you, like us, would prefer to stay waste-free, opt to re-use your Empathy packaging. As a sturdy, zip-top packet, it’s easy to re-use in the kitchen and beyond.

  • Store and organize small items when traveling.
  • Pre-portion snacks or individual servings of protein powder for on-the-go.
  • Augment your existing reusables for food and item storage.

When you’re done, you’ll place your Empathy packet into your household recycling to be broken down and re-used, though we can’t imagine a better use than housing our delicious protein powder.